UGC gives an online store what its product photos can’t: a person holding the product, using it and saying why it’s worth buying. One video can work in four places: your ads, your product page, your Instagram and your WhatsApp catalogue. With us, UGC starts from $140 per video, depending on the creator, with paid-ads rights included, so an online store can build a steady supply of videos for every product that matters.
Key takeaways
- One video, four jobs: ads, product pages, Instagram and WhatsApp.
- Start with your best sellers, not your whole catalogue.
- Order in sets. Ads wear out, so several videos per product keep results steady.
- Creator-led ads perform. Meta reported a 19% reduction in acquisition costs in its 2021–22 tests of partnership ads, which run from a creator’s handle.
Our 25 UGC creators deliver over 80 videos a month, and the categories in highest demand are guesthouses, beauty and health products, and clothing. This guide covers where UGC works in an online store, which products to start with, how to order in volume and how to keep the videos working. To start, brief our UGC creators.
Finding 1: One video, four places to use it
A UGC video isn’t only an ad. For an online store, the same video can do four jobs:
| Where | What it does |
|---|---|
| Paid ads on TikTok and Meta | Brings new customers to the product |
| The product page | Answers “what’s it like in real life?” before checkout |
| Instagram feed, Reels and highlights | Keeps your page alive and builds trust |
| WhatsApp catalogue and replies | Answers questions with a video instead of a paragraph |
Our UGC is made for use in your ads and on your own channels, and paid-ads usage rights are included with every video, generally for life.
Practical translation: when you brief a video, plan where it will live after the ad. A 30-second video can answer a question a customer asks you on WhatsApp every day.
Finding 2: Start with your best sellers
Don’t film the whole catalogue. Start where the money is:
- Your best sellers. More traffic means a video pays back fastest.
- Products people ask about. If customers keep messaging about size, taste or how to use it, film the answer.
- New launches. A product with no reviews yet needs a person vouching for it.
- Products with returns. If people return it because it wasn’t what they expected, show what it really is.
Practical translation: list your top five products by sales and your top five by questions. The overlap is where your first videos go.
Finding 3: Order in sets, not singles
Ads wear out. Refunnel cites Meta’s internal studies showing a 45% drop in performance after roughly four exposures to the same ad.
For a store that advertises every month, that means a steady supply:
- 3 to 5 videos per hero product to start, with different creators or hooks.
- New videos every month to replace the ones that fade.
- Volume discounts exist, with no fixed percentage, because they depend on the creator and the brand.
Every video is delivered within 3 days of the brief, so a monthly order fits a monthly ad cycle.
Practical translation: set a monthly UGC budget the way you set a monthly ad budget. Videos are the fuel the ads run on.
Finding 4: Creator-led ads perform
Meta’s own figures make the case for ads that come from creators. As reported by PPC Land, Meta found a 19% reduction in acquisition costs in its 2021–22 tests of partnership ads in North America and Asia-Pacific. Partnership ads are the format that lets a brand run ads from a creator’s handle. In separate 2025 conversion studies in Europe, the Middle East and Africa, campaigns where at least 30% of assets were partnership ads showed a 45% lower median cost per incremental purchase. These are Meta’s own figures.
We deliver the video for you to run from your own brand account; if you want to run it as a partnership ad from the creator’s handle, ask us when you brief and we’ll check with the creator. Either way, the ingredient is the same: a real person recommending the product.
Practical translation: test UGC against your current product ads on the same budget, and let the cost per sale decide.
Finding 5: Make each video easy to reuse
A few lines in the brief make the same video work everywhere:
- Say the product name clearly, so it works without your caption.
- Show the packaging once, so customers recognise it when it arrives.
- Keep the offer out of the main video, or ask for two endings, so the video doesn’t expire with the sale.
- Ask for raw footage or extra versions when you send the brief, and we confirm it with the creator.
- Film vertically, which every video we deliver already is.
Practical translation: a video without a dated offer can run for months; a video with one is finished when the sale ends.
What the price includes
UGC starts from $140 per video, depending on the creator. Each video includes:
- A creator matched to your customers by audience, age and look.
- Your brand kit and a guideline, with our help on the final script.
- A captioned edit, with one round of revisions. Arabic videos are captioned in Arabic script.
- Paid-ads usage rights, generally for life. With large influencers, usually 1 year with a small royalty.
- A post on the creator’s TikTok and an Instagram story, as a paid partnership with your store tagged.
- Delivery within 3 days of the brief.
You pay upfront, and the creator is paid only once the work is fully delivered. Brands outside Lebanon can send products to us. Running the ads themselves is a separate paid-marketing service.
Practical translation: product photos and UGC work together. Photos show the product clearly; UGC shows someone wanting it.
A monthly UGC plan for an online store
A starting rhythm for a store that advertises every month:
| Week | What to order | Why |
|---|---|---|
| 1 | 3 videos of your hero product, three creators | Find the face your customers respond to |
| 2 | 2 videos answering your most common question | Use them on the product page and in WhatsApp replies |
| 3 | 1 video of a new or slow product | Test whether a person can move it |
| 4 | 2 new hooks on the best video so far | Refresh the winning ad before it fades |
Then repeat, keeping what sold and replacing what didn’t. Our guide to UGC vs influencer marketing explains why videos you can run as ads beat one-off posts for a store.
Practical translation: keep a simple sheet with each video, where it runs and its cost per sale. After two months, the sheet tells you what to brief next.
Three myths about UGC for online stores
Myth 1: “Good product photos are enough.” Photos show what it looks like. UGC shows what it’s like to own it, which is what makes people buy.
Myth 2: “UGC is only for TikTok.” The same video works on your product page, your Instagram and your WhatsApp replies.
Myth 3: “We need a big influencer to sell online.” For ads and product pages, you need believable videos, and follower count matters less than people think.
What to do this week
- List your top five products by sales and your top five by customer questions.
- Pick one hero product from the overlap.
- Plan 3 to 5 videos for it, with different creators or hooks.
- Decide where each video will live: ads, product page, Instagram, WhatsApp.
- Read what UGC costs in Lebanon, and see our guide to e-commerce product photography by platform for the photos.
- Send your brief. For category ideas, see our guides to supplement UGC and fashion UGC.
UGC for online stores: questions
Can I use UGC videos on my product pages?
Yes. The same video can run as an ad, sit on the product page, go on your Instagram and answer questions on WhatsApp.
How many UGC videos does an online store need?
Start with 3 to 5 per hero product, then add new ones every month as ads fade.
Which products should get UGC first?
Your best sellers and the products customers ask about most. That’s where a video pays back fastest.
How fast are UGC videos delivered?
Within 3 days of the brief, with one round of revisions included.
How much does UGC cost for an online store in Lebanon?
Starting from $140 per video, depending on the creator. Volume discounts exist, with no fixed percentage.
Do you run the ads too?
Yes, as a separate paid-marketing service. The UGC price covers the videos only.
Written by the StudioLebanon team: a photo, video and UGC studio in Zouk Mosbeh, Lebanon, working with 25 UGC creators and delivering over 80 UGC videos a month.