UGC videos in Lebanon start from $140 per video at StudioLebanon, depending on the creator. That price includes a creator matched to your audience, a captioned edit, paid-ads usage rights, and a post on the creator’s TikTok and Instagram story, delivered within 3 days. A creator with a large following costs more, especially when they post the video to their own audience.
Key takeaways
- Starting from $140 per video, depending on the creator you choose.
- The price depends on the creator. A bigger following costs more, especially when they post on their own page.
- Delivered within 3 days, with one round of revisions and paid-ads rights included.
- You pay upfront, and the creator is paid only once the work is delivered, so the money is protected on both sides.
Our network of 25 UGC creators delivers over 80 videos a month, and demand for UGC in Lebanon is huge right now. Below are the real numbers we work with, what moves them, and how to spend a small budget well. If you already know what you need, send your brief on our UGC content creation page.
Finding 1: A video posted to a 60-follower page reached about 10,000 views
A simple UGC video can beat a polished production when the creator and the hook are right.
Our best example is a supplement video filmed in front of the red wall at one of our sister brands’ locations in Balloune. A creator from our network presented the product to camera, the way a customer would. The video reached about 10,000 organic views on the creator’s own page, which had only 60 followers at the time. It also did better than polished studio content for the same brand.
Practical translation: you are not paying for followers. You are paying for a person who makes your product look worth trying in the first three seconds.
Finding 2: The creator is what moves the price
At StudioLebanon, UGC starts from $140 per video, and the final price depends on the creator. A creator with a large following on social media costs a lot more, especially if the video is also posted to their own audience. At that point you are buying reach as well as the video, which is closer to influencer marketing than to UGC.
We are upfront with both sides. Every creator tells us the minimum they accept, and we tell creators the brand’s budget before they say yes.
Practical translation: decide whether you need the video or the audience. If you need the video for ads, a creator with a small following is usually the smarter buy.
Finding 3: What the price includes
Not every UGC quote covers the same things, so compare like for like. At StudioLebanon, every video includes:
- A creator matched to your audience. We study the brand and pick creators whose audience, age and look fit your customers. It is not a random pick, and we usually don’t give the same creator to two competing brands.
- Your brand kit and a guideline. The creator works from both, and we help finalise the script so it sounds like a person talking, not an advert.
- An edit with captions, with one round of revisions. Arabic videos are captioned in Arabic script.
- Paid-ads usage rights. You can run the video as a Meta or TikTok ad from your brand account. Usage is generally for life. With large influencers it is usually 1 year, with a small royalty.
- A post on the creator’s TikTok and an Instagram story, marked as a paid partnership, with your brand tagged.
- Delivery within 3 days of the brief.
Practical translation: when you compare quotes, ask whether usage rights, captions, revisions and the creator’s own post are in the price.
Finding 4: How you film it changes the budget
There are three ways to film UGC with us, and you pick the one that fits your budget and your product. The route you choose affects the price.
| How it is filmed | How it looks | Best for |
|---|---|---|
| Self-filmed on the creator’s phone | The most native, like a real customer | TikTok and Reels ads, quick tests |
| At the creator’s place | Everyday and at home | Skincare, food, clothing try-ons, home products |
| In our Zouk Mosbeh studio | Proper lighting and backdrops, a cleaner finish | Products that need detail, brand pages |
Most of our UGC is filmed at the creator’s place, for the everyday, at-home feel that UGC is known for. Creators can also use our studio equipment, case by case.
Practical translation: start with self-filmed or at-home videos for ads. Move to the studio when the product’s detail is what sells it.
Finding 5: Several videos beat one perfect video
Volume discounts exist. They have no fixed percentage, because they depend on the creator and the brand. The bigger reason to order more than one video is performance.
Ads wear out. Refunnel cites Meta’s internal studies showing a drop of about 45% after roughly four exposures to the same ad. Several videos, with different creators or different hooks, let you see what works and swap in fresh content before the first one fades.
A simple worked example: five videos start from $700 (5 × $140) before any volume discount, and the final price depends on the creators. That is enough to test five hooks or five faces and keep the winners running.
Practical translation: budget for 3 to 5 videos, not one.
Extras and separate services
Two things are priced separately, and one is arranged on request:
- Running the ads. We do this as a separate paid-marketing service with its own package. The UGC price covers the videos.
- Large influencers posting to their own audience. Priced higher, and usage is usually 1 year with a small royalty.
- Raw footage and extra versions. Available on request. Ask when you send the brief, and we confirm it with the creator.
Three myths that cost brands money
Myth 1: “UGC looks unprofessional.” It is a format, not a lack of skill. International brands rely on UGC constantly because it feels like a recommendation from a person, not an advert. The professional part is in the matching, the script and the edit.
Myth 2: “AI can make UGC cheaper and better.” People want a human touch. A real person holding your product, in a real room, in their own voice, is exactly what audiences trust and what generated faces still miss.
Myth 3: “You need a creator with a big following.” Follower count matters less than people think. The right creator, the right hook and a product that doesn’t look like a boring ad make up for it, as the 60-follower page showed.
When UGC is not worth the money
UGC is a strong tool, not a cure-all. Hold off, or fix something else first, when:
- The product or the offer is the problem. As Refunnel puts it, no amount of UGC solves a product problem. It also won’t fix a price that trails competitors, or a landing page that doesn’t convert.
- You are making health claims. Meta and TikTok restrict cure and disease claims and require paid creator content to be labelled, and Meta flags before-and-after body imagery (Influencer Marketing Hub). Supplements and skincare still work well with UGC. Keep the script to experience (“it feels light, it’s easy to take”), not medical promises.
- You need a big brand story. For a launch film or a polished brand page, a studio production fits better. Many brands run both, with UGC for ads and studio-recorded social content for their own channels.
How payment works
You pay StudioLebanon upfront, and we pay the creator only once the work is fully delivered. We hold the payment in between, which protects both you and the creator.
What to do this week
- Pick one product and write the one message a customer should remember.
- Decide whether you need the video for ads or the creator’s audience, because that decision sets your budget.
- Choose how it is filmed: on the creator’s phone, at their place, or in our studio.
- Plan 3 to 5 videos, so you can test hooks and keep fresh ads running.
- Gather your brand kit: logo, colours, product facts, the outfit and background you want, and anything a creator must not say. Clear guidelines are what stop a video from being filmed twice.
- Send your brief and get creators matched to your audience.
UGC pricing questions
How much does a UGC video cost in Lebanon?
From $140 per video at StudioLebanon, depending on the creator. That includes the creator’s video, a captioned edit, paid-ads usage rights and a post on the creator’s TikTok and Instagram story.
Why do some UGC creators cost much more?
Because you are also paying for their audience. A creator with a large following charges more, especially when the video goes out on their own page, and usage with large influencers is usually limited to 1 year.
How long can I use the video in ads?
Generally for life. With larger influencers, usage is usually 1 year, with a small royalty.
How fast will I get my UGC videos?
Within 3 days of the brief, with one round of revisions included.
Is UGC better than a studio shoot?
They do different jobs. UGC feels like a customer and works best in ads and on TikTok. A studio shoot gives you a polished, consistent look. If you need several filmed and edited videos for your own channels, our talking-head packages start from $350 for 6 videos.
Can I become one of your UGC creators?
Yes. Read how to become a UGC creator in Lebanon and apply. You don’t need a big following.
Written by the StudioLebanon team: a photo, video and UGC studio in Zouk Mosbeh, Lebanon, working with 25 UGC creators and delivering over 80 UGC videos a month.